A capsule collection showcasing the work of Berlin based, 3D illustrator Max Guther and curated by Creative Director Juan Carlos Obando. The visuals depict hyperreal details of human domestic behavior through a humorous visual commentary about muscle boy’s ethos. The collection calls attention to the outdated ideas of aunilateral view of the perfect body, nutrition, and the function of fitness.
Juan Carlos Obando (b.1977). Living and working in Los Angeles, Obando Continually pushes the boundaries between artistic mediums, Obando uses his RTW namesake collection as a platform to exercise other creative outputs employing diverse aesthetic strategies, mediums and technology based ideals.
This collection is inspired in parallel with hi! and depicts their inclusive approach to recontextualising protein and the nutrition category as a whole.