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01. it's more than protein

Most protein powders are just that - protein powders. hi! is more like a protein-packed multi-vitamin. hi! has iron, B12, magnesium and fiber (among others) all designed to keep your gut healthy, your energy up and keep you healthy. Can your protein powder do that?

02. it's good for your gut

hi! is loaded with prebiotics - a powerful type of fiber that feeds the little organisms in your gut. It’s like a healthy fuel for your tummy. hi! actually has the same amount of fiber as most fiber supplements out there.