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Why Cricket Protein

Did you know that CRIK is now hi!?


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You're already eating bugs anyway!

Believe it or not, it's true.  

This is because they're in almost everything you eat.  

It's next to impossible to keep bugs out of our food chain.  Right from the second crops start to grow in fields, there are all kinds of creatures living in amongst them, and when it comes time to harvest many of the smaller ones like insects don't get out of the way and end up in our food.

If you look at the FDA or Health Canada's food safety guidelines, you'll see that there is a pretty healthy amount of insects and other things allowed in your food upon inspection.

For example:

Just one cup of rice can contain up to 3 whole insects.

Bugs in 1 cup of rice

The tomato sauce used in one regular sized pizza can have up to 30 fly eggs or 2 whole maggots. 

Pizza sauce and dough full of bugs

The flour used to make the dough for that same pizza can have 1900 visible insect fragments in there.

Or the ground coffee used to make just one cup can have up to 60 bug parts. 

Cup of Coffee Contains 60 Bug Parts

Below are some of the actual guidelines used by agencies when inspecting different foods. 

    Oregano, Ground Average of 1250 or more insect fragments per 10 grams
    Broccoli Average of 60 or more aphids and/or thrips and/or mites per 100 grams
    Chocolate Average is 60 or more insect fragments per 100 grams
    Coffee Average 10% or more by count are insect-infested or insect-damaged
    Peanut Butter Average of 30 or more insect fragments per 100 grams
    Pepper, Ground Average of 475 or more insect fragments per 50 grams
    Wheat Flour Average of 75 or more insect fragments per 50 grams

    Tomato Paste,
    Pizza Sauce 

    Average of 30 or more fly eggs per 100grams

    OR 15 or more fly eggs and 1 or more maggots per 100 grams

    OR 2 or more maggots per 100 grams in a minimum of 12 subsamples


    Those examples above are all incidental, but they definitely add up. There are also a couple examples of bugs being an intentional ingredient that you have definitely had too. Many red foods and cosmetics such as lipstick contain a food coloring that is made from the Cochineal bug.  If you see the ingredient "cochineal extract" or "carmine" now you know what it is.

    Crazy to think about right?

    Well it turns out it's not that big of a deal.  We're actually in the minority when it comes to eating bugs.  Over 80% of all countries in the world eat bugs as one of their main sources of protein.


    2 Billion People Eat Bugs Regularly


    A few of the major points are listed below along with some pictures to help put things into perspective.  If you want to go into a bit of a deep dive we are preparing a couple blog posts for you that will be ready soon.  Just sign up at the bottom any page to get email updates.


    • More Iron than Spinach
    • More Calcium than Milk
    • Double the Protein vs. Beef
    • More B12 than Salmon or Beef
    • 9x More Omega's than Wild Salmon



    • Grow 13x Faster
    • Drink 2000x Less Water
    • Consume 12x Less Feed
    • Require 2000x Less Land 
    • Emit 100x Less Greenhouse Gases

    *vs. beef

    Besides what you see above there are many other benefits to crickets, such as high levels of Zinc, Magnesium, and B6, which have all been shown in some studies to promote a better sleep, and at the right combined ratios has shown to increase testosterone in men.  Zinc is also known as an aphrodisiac ;)

    Also check out their killer essential amino acid profile.

    Essential Amino Acid Profile per 100g of Crickets (*BCAAs)
    • 1.44g - Histidine
    • 2.59g - Isoleucine*
    • 4.61g - Leucine*
    • 3.61g - Lysine
    • 1.09g - Methionine
    • 0.51g - Cysteine
    • 2.37g - Threonine
    • 0.56g - Tryptophan
    • 3.70g - Valine*

    More Bioavailable Nutrients

    This means that not only are insects —specifically crickets— more nutritious but a recently accepted study in the Journal of Agricultural and Food Chemistry shows that these nutrients are more soluble and have better uptake than from beef or wheat.

    "Commonly consumed insect species could be excellent sources of bioavailable iron and could provide the platform for an alternative strategy for increased mineral intake in the diets of humans."

    "The credibility of relying on insects as sources of protein in the diets of humans is 32 substantiated by evidence of numerous nutrition, health, and environmental benefits. Insects can provide protein of comparable biological value to meat and fish. Insects also provide high-quality monounsaturated and polyunsaturated fatty acids and are rich sources of minerals and vitamins such as iron, zinc, copper, magnesium, selenium, biotin and pantothenic acid."

    Latunde-Dada, G.O., W. Yang, and M. Vera Aviles. "In vitro iron availability from insects and sirloin beef." Journal of Agricultural and Food Chemistry, , 2016.

    A Whole Food

    Somethings else to consider is that no matter whether you're adding crickets into your own recipes or using products that contain them as an ingredient, they are a whole food.  This is why crickets have such and amazing nutritional profile.  

    Most other products contain only extracted, and isolated proteins that are just a small fraction of the original food. Even steak for example, is only muscle which is just a fraction of the entire animal.

    With crickets you're consuming the entire creature. 

    This includes the exoskeleton which is loaded with calcium, and the prebiotic chitin.  But the real punch of nutrients comes from all the internal organs.   Today most "western diets" don't include much organ meat, if any at all, and this is too bad because this is where the real treasure trove of nutrients lie.  

    This isn't the way it always used to be, and looking at nature you can see many examples of organ meat being the prize.  Most big predators like lions, and tigers, and bears (oh my)  you find that they will always eat the lungs, heart, and liver first.  It's scavengers like hyenas, and coyotes that eat the muscle because it is all that is left over. 

    Nothing goes to waste.

    One other issue with livestock is how much of the animal isn't making to your butcher's shelves.  Only 40% of a cows original slaughter weight is used as meat.  Whereas 100% of a cricket is ground up and dried, leaving over 80% of it's original weight to be used as food.


    Percentage Consumed as Meat:  Beef vs. Crickets 


    Sustainable and Nutritious

    These are the first two things that stick out to anyone starts learning about the benefits of consuming crickets.

    These points become even more apparent when comparing them to our more traditional sources of protein such as livestock and dairy.  The further you dig, the better and better it gets to start substituting insects into your diet becomes.

    But, before we dig into the technical stuff, I want to address a couple questions that keep coming up:

    Q: "How do you get over the ick factor? Aren't people creeped out about eating bugs???"
    A: "No, let me explain..."

    Have you ever seen lobster or shrimp?!

    Those things are really nasty looking, if you just pause for a second and check them out.  Also, it wasn't until well into the 20th century when lobster was considered for anything more than to be ground up for fertilizer or fish bait. 

    Yet we all still love 'em.  

    In fact lobster, shrimp, and crab are all part of the arthropod family of animals which comes from the Greek words  arthro (jointed) and podos (foot).   

    Guess who else is part of this very same group?


    ... You guessed it crickets.


    If you really take a second and compare the 3, maybe we're a little biased, but to us the cricket is the least gross of them all and also have the added benefit of not being all slimy.

    Try hi!

    We Guarantee you our protein powder looks, smells, and tastes as good or better than any other mainstream protein out there, and we're meticulous about using the highest quality ingredients possible.  You can see many of our ingredients are organic.

    There's a 100% Money Back Guarantee if you don't like it and we'll refund your money.  No questions asked.  

     Crik is now hi!  


    try hi protein

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    The crickets in our protein powder still come from Entomo Farms in Canada. Their facility has been inspected and is designed specifically to grow crickets for human consumption in a controlled environment following strict guidelines and practices required by all human grade farms.