Our name is hi! it’s short for Human Improvement. We chose this name because it represents our view on wellness, nutrition, self care — and… well, everything. Our name represents an infinite process of progress. An acceptance that there is no penultimate state. We are always improving. There is no completion, there is only a commitment to move forward.
Nowhere is this more important than our obligation to other humans, our neighbors. Especially those who are underrepresented, whose voices have been muted by oppression, passivity and humanity’s refusal to improve, to just accept that this is “how things are.”
As hi! launches and grows, we are committed to using our platform not only to help our customers improve, but to help ourselves — as individuals, as a company and as members of society. We will be sharing our successes and failures on our journey. We will create and participate in difficult conversations. We will focus on improving and becoming better. We will share these conversations under the theme of #abetterway. We will focus on topics big and small, hard and easy.
This is one way we’ll continue to focus on improvement. One way we’ll participate. One way we’ll fulfill our commitment to cultivate a neighborhood fueled by love and progress and built in opposition of fear and hate.
We will do all we can to be good neighbors everyday, all year round. Not just one month a year. Not just one day a year. We will not only act, or talk, when a crisis calls for the world’s attention. In fact, we may be quiet during these times — for when the world is compelled to raise its collective voice, these are moments when listening has its most value. We will not seek attention for doing what is right. And we will not hide when we make mistakes. We will do. We will honor our commitment to progress.
There is a lot out there to be grateful for. There is a lot to be sorry for. Whether we’re celebrating or mourning. We will always be improving. And we will always be looking for #abetterway to contribute to improving the company, ourselves, the world… whether it’s social inequality, our impact on the environment, our nutrition or simpler topics like creativity, fitness, or nutrition.