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the story of human improvement.

Say hi to the  founding family of Human Improvement. We're team of folks who got together after each saw something missing in their nutrition aisle.  Here's the run down: 

alex wanted more nutrition with less ingredients.

Alex was always frustrated by hi nutrition options: either protein powders with no nutrition but proteins or meal replacements with over 50 ingredients. 

josh was looking for a earth-friendly protein.

Josh was looking for a protein source that didn’t take a heavy toll on the environment. Whey is a byproduct of dairy and industrial dairy uses a lot of land, produces a lot of waste. Plant based is better, but still takes a huge toll on the land. 

jason wanted gut-friendly nutrition. 

Jason was looking for a protein powder that was stomach friendly and didn’t leave him feeling like he had just sucked down a balloon. 

maile and derek wanted wellness without the intimidation.

As brand minded people they both were tired of the elitist narrative in wellness. It was all - live a perfect life or get jacked and be muscle bound. 

all of us were tired of the giant plastic tubs and scoops.

Every time we had to replenish a our protein powder we'd cringe. Another giant plastic tub and "free scoop."  We hated it. The tubs would come half full, it was a TON of plastic and we hated getting our hands dirty every time we dipped in. 

 

So we created Human Improvement (hi!)

hi! is our answer to everything we saw missing in the nutrition aisle. hi! protein powder has more nutrition with less ingredients, gut boosting prebiotics, a guaranteed delicious taste and no plastics tubs. 

Just 13 ingredients! 

packed with nutrients.

hi! is so much more than a protein powder. Our innovative ingredient profile delivers a powerhouse of nutrition. 

 

💪  22G of protein

 

🌾  5G of fiber

 

💊  150% DV of B12

 

☄️  30% DV of iron

 

✨  25% DV of magnesium

built for gut health.

Protein powders are notorious hard on the stomach. Not only is hi! gut friendly, it's formulated with gut boosting prebiotics and packed with fiber that help promote a healthy gut microbiome. 

 

 

90% less plastic.

Protein powders are notorious hard on the stomach. Not only is hi! gut friendly, it's formulated with gut boosting prebiotics and packed with fiber that help promote a healthy gut microbiome.